What is SMC?
Global Entertainment Marketing Agency

The SMC group is a global entertainment marketing agency, that assists brands in developing activation strategies centered around music and talent based assets.

Our core capabilities span across 3 key verticals:
Strategy, Procurement and Amplification, with each discipline receiving expert support from both our legal and research teams.

Originally formed to provide specialist PR and marketing services support for record labels and film studios (Universal Music, Sony, BMG, EMI and Twentieth Century Fox), today the company is one of the leading entertainment brand strategists, defining global policy for Fortune 500 companies such as Unilever and The Coca-Cola Company.

The SMC Group is comprised of a collection of innovative international entrepreneurs. Lead by its founder and CEO Maurice Hamilton from the global headquarters in London England.

SMC Procurement Nigeria is headed by CEO Adeyemi Odusote.

Below are some of the projects managed by SMC Procurement Nigeria.

Client: Procter and Gamble Nigeria

Brand: Pampers

Talent: Tiwa Savage and her Baby Jamil Balogun

Client: Unilever Nigeria

Brand: Fairy

Talent: Iretiola Doyle

Client: Unilever Nigeria

Brand: Knorr

Talent: Omotola and Meraiah Jolade

Client: Unilever

Brand: Lux

Talent: Osunde Jemima

For more Information on SMC Worldwide kindly visit

Our Clients